FINE, a leading hygienic paper manufacturer, has launched two ‘limited edition’ facial tissue packs to celebrate the seasons of Spring Summer and Ramadan.

The Spring Summer edition comes in four vibrant colours with a fresh, floral look that perfectly complements the current season in most of the Middle East region.

The Ramadan-themed boxes are a rich green colour to embody the spirit of Ramadan with a traditional design.

In addition, to coincide with the reopening of schools in the region, FINE is also launching a back-to-school promotion, wherein attractive stationery will be given away with packs of a select range of facial tissues.

“In today’s highly competitive environment, product packaging has assumed as much importance as the product and price and is significantly influencing purchasing decisions of customers,' said Peter Janho, FINE’s chief area officer for Arabian Peninsula and Iran.

'We aim to launch new designs every quarter, to provide a constantly refreshed shelf experience and to give customers the novelty of a utilising a limited edition box, which can be a conversation piece in itself,” he added.

The company has been the recipient of many marketing awards, including ‘Arab Superbrand’ for three consecutive years, and the ‘Best Toiletry Product of the Year’ Award at the Retail News Middle East Awards 2006, said a statement.-TradeArabia News Service