The DSF Office has announced the launch of the ‘Eidiyat Dubai Promotion’, a retail highlight of the Eid Al Adha edition of ‘Eid in Dubai’, that will run from November 20 to December 10.

Organised in cooperation with the Dubai Shopping Malls Group (DSMG) and the Dubai Gold and Jewellery Group (DGJG), the exclusive retail initiative will offer 30 shoppers the chance to win prizes worth a total of Dh3 million ($816744) in raffle draws.

“While conceiving the ‘Eidiyat Dubai Promotion’, the DSF Office had a social and economic objective behind it. One, to spread the concept of ‘Eidiya’, which is popular in the GCC, among visitors and shoppers in Dubai; and second, to entice the retail sector to be part of ‘Eid in Dubai’, given the present economic circumstances,” stated Laila Suhail, CEO Dubai Shopping Festival Office.

Around 16 of Dubai’s renowned shopping malls will be part of the Eidiyat Dubai Promotion.-TradeArabia News Service