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Laticrete to launch key building products at UAE show

DUBAI, May 17, 2017

Laticrete, a leading manufacturer of premium installation and finishing systems for the building industry, will be showcasing its construction solutions at the upcoming Middle East Stone Show 2017 in Dubai, UAE.

The company boasts a wide range of high-strength shock- and weather-resistant tile and stone installation systems, waterproofing systems, construction chemicals, floor coatings and surface care products.

At the upcoming event, Laticrete will be highlighting construction solutions and products developed specifically for builders, remarked Sujit Singh, its managing director for Middle East and Africa.

"In any form of application, tile, stone, marble, glass, brick and even large and heavy tile installation solutions, Laticrete adhesive and mortar products offer major advantages in terms of speed and productivity over the competition," he stated.

"Laticrete adhesives and mortars are made to ensure installations go faster, easier, and with predictable results, time after time. Our adhesives and mortars have re-set the standard for industry performance," explained Singh.

"Take our high-strength construction epoxy adhesive or our thinset and thick bed mortars, Laticrete adhesives are custom-formulated to deliver speed and efficiency on the entire range of applications," he stated.

Our thinset adhesives and mortars feature unique wetting characteristics wherein the products are reinforced with special ingredients for unmatched non-sag performance, achieving longer open times, and are built with antimicrobial protection to inhibit the growth of stain-causing mold and mildew," he added.        
According to him, Laticrete ME will be playing a vital role by exclusively sponsoring the CPD (Continuing Professional Development) workshop at this year's show.

"At Laticrete we believe in continually looking for ways to better our products and services, through technology and innovation. The CPD workshop is a great way to keep oneself in tune with the relevant changes in the industry," he stated.

The company will be represented at the workshop by Ranen Beaver, from Laticrete International. He will elaborate on the A-Z guide to installing stone flooring and address the myriad of associated technical challenges. His session will be held on Day 3 from 3 to 4 pm at the CPD Workshop, he added.-TradeArabia News Service




Tags: Laticrete | building products |

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