Tuesday 21 November 2017

UK’s Clinova, Muscat firm in strategic deal

DUBAI, April 9, 2017

UK-based Clinova, a global consumer healthcare company developing ORS Hydration Tablets announced its strategic agreement with Muscat Pharmaceutical Trading.

The agreement gives Muscat Pharmaceutical Trading the rights to represent Clinova’s ORS Hydration Tablets in the UAE market.

John Honey, chief strategy officer of Clinova said he sees many synergies between Clinova and Muscat Pharmaceutical Trading and looks forward to a highly successful partnership with the company.

"Clinova’s ORS hydration tablets are a ground-breaking, patented balanced formula of glucose, electrolytes and minerals which when added to water help maintain optimal hydration. The new agreement with Muscat Pharmaceutical Trading will not only allow us to expand our advocacy in the region, but also offer our customers a strong value proposition in a challenging healthcare environment," said Arsalan Karim, director of Research and Development of Clinova.

ORS Hydration Tablets are available in all good pharmacies in the UAE including Boots, Life, Aster Pharmacy and Bin Sina. UAE sales of ORS Hydration tablets are one of the highest in the world with 800,000 packs due to be sold in 2017, making it one of the most popular consumer healthcare products in the Emirates.  Clinova is the official supplier for Saracens (European Rugby Champions), Middlesex (County Cricket Champions), and Tottenham Hotspurs (2nd in Premier League).

The agreement between Clinova and Muscat Pharmaceutical Trading LLC is said to be a milestone for hydration products and for the future development and distribution of personalised hydration techniques.

“Clinova’s ORS Hydration Tablet is a fascinating product. Since the tablets are non-carbonated, low in sugar and calories and suitable for all diets, we are delighted to be representing Clinova in the UAE. Together, we look forward to offering this ground-breaking Hydration Tablets to customers in the region,” said Nilay Shah of Muscat Pharmaceutical Trading. – TradeArabia News Service


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