Dubai is set to welcome Eid Al Adha edition of ‘Eid in Dubai’, the new initiative by the Dubai Shopping Festival (DSF), as various sectors look to replicate a successful season of economic and social activity witnessed during Eid Al Fitr.

The inaugural edition of ‘Eid in Dubai’ during Eid Al Fitr saw the retail sector in Dubai come up with an array of shopping promotions.

The event was widely lauded within social and economic circles as a pioneering effort in bringing together a multi-cultural society to celebrate a festive season.

Laila Suhail, chief executive officer of DSF Office said, "As an addition to our existing portfolio of world-class events, ‘Eid in Dubai’ is part of our strategy in line with Dubai’s aim to attract 15 million visitors by 2015."

"This pioneering endeavour has been the result of the DSF Office’s effort to position Dubai as one among the preferred destinations in the world," she explained. 

“Eid in Dubai will be a prominent addition to regional and international visitor itineraries due to the nature of high-quality events and the short period of festivities which is one of the deciding factors looked into by tourists and visitors today, she added.  

Government and private sector participants in ‘Eid in Dubai’ have affirmed their support and expressed their eagerness to be part of Eid Al Adha celebrations after the huge response they received during Eid Al Fitr.

Alya Al Mutawa, general manager of marketing and corporate communications at wasl, the asset management group owned by Dubai Real Estate Corporation, said, "As part of our corporate social responsibility programme, wasl is committed to participating in events that significantly enrich our communities and underscore our deep-rooted values."

"In keeping with this philosophy, we are delighted to once again collaborate with the DSF office in organizing the Eid Al Adha edition of ‘Eid in Dubai’. Through this initiative, we also aim to elevate the festive spirit during Eid Al Adha celebrations.”

Fouad Sharaf, vice president of Mall of the Emirates stressed the impact of the event on Arab visitors and especially those from GCC, saying "Eid in Dubai acted as a catalyst to bring together different people from many regions for one celebration."

He also stated that the cultural impact of the event was evident from the increasing number of foreign visitors who were keen on exploring Arab customs and traditions.

During ‘Eid in Dubai’, Mall of the Emirates witnessed huge increase in sales and the mall, especially Ski Dubai, saw a record number of shoppers and visitors, he added.  

Jeanne-d’Arc Jabbour, brand manager - confectionery, Nestle Middle East, said that the company was looking forward to another successful participation in ‘Eid in Dubai’ after the overwhelming response received during Eid Al Fitr.

“To celebrate Eid al-Fitr festivities, Mackintosh’s Quality Street launched an unforgettable giveaway campaign in the Festival City mall in Dubai. In co-operation with the DSF, Mackintosh’s Quality Street reached out to the celebrating public with free, delectable giveaways.”-TradeArabia News Service