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Case appoints new distributor for Bahrain

MANAMA, July 11, 2017

Case Construction Equipment, a leading seller of a full line of construction equipment around the world, has appointed AMA Motors as its new official distributor for Bahrain.

As per the deal, AMA Motors will sell and support a full range of Case equipment from its 2,000-sq-m premises located in East Riffa.

In particular, it will offer the perfect products to meet the high demand for backhoe loaders and skid steer loaders with its award-winning ranges, said a statement from Case.

Also in stock, will be the range topping Case motor grader, the 885B alongside its heavier wheeled loading shovels, the company added.

The AMA Motors facility boasts an ample showroom, a built-in display area where it can show the equipment on gravel and rocks, a well-equipped workshop and training facility. In addition, it operates two well-stocked parts shops to provide fast and efficient parts service.

The company said it is well placed to support Bahrain’s booming construction sector.

The construction industry in Bahrain has been booming for the last few years with the government investing the  Gulf Development Programme funds to modernise its airport and highway system, as well as building affordable new homes.

AMA Motors is committed to delivering exceptional customer support and already has in place the expertise and parts to ensure a smooth transition for customers in the kingdom.

As more projects enter the development stage, the country’s construction sector will be critical to economic growth in the next two years, according to a report recently published by the National Bank of Kuwait.

“Growth in the third quarter [of 2016] was led by the construction sector, which expanded by an annual 7.2 per cent,” reported the Bahrain Economic Development Board. “The forward momentum of the projects is beginning to push up growth in several other non-oil sectors as well.”

The new distributor will support Case customers across the territory with the powerful back-up of the brand’s organisation and resources, said a top official.

Franco Invernizzi, the regional director at Case Construction Equipment, said: "We are very pleased to extend our collaboration with AMA Motors. They will bring to our customers more than 60 years of experience and the personal care of a family-owned business together with the backing and resources of a global brand like Case."

It will complement the offering of Case products with a range of services, bringing to Bahrain construction businesses new and innovative ways to purchase and maintain its equipment, stated Invernizzi.

"For example, AMA will bring to market flexible equipment leasing options, designed to fix customers costs and deliver exceptional on site hassle-free performance," he noted.

"This appointment builds on the long-standing and successful partnership that has developed between CNH Industrial and AMA Motors over the years. The latter has been serving as distributor of Case’s sister brand," he added.

Case is a brand of CNH Industrial, a world leader in capital goods listed on the New York Stock Exchange and on the Mercato Telematico Azionario of the Borsa Italiana.

It sells and supports a full line of construction equipment around the world, including the Number One loader/backhoes, excavators, motor graders, wheel loaders, vibratory compaction rollers, crawler dozers, skid steers, compact track loaders and rough-terrain forklifts.-TradeArabia News Service




Tags: Bahrain | Distributor | case | Construction equipment |

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