Ferrari Land theme park to open in Spain
Dubai, March 16, 2014
PortAventura Entertainment, a subsidiary of Investindustrial, has signed a licencing deal with Ferrari to build Ferrari Land in Spain.
The new Prancing Horse theme park will be built inside the Port Aventura resort and theme park outside Barcelona in Spain.
Ferrari Land will cover 75,000 sq m and include a variety of new and exciting attractions for Prancing Horse enthusiasts of all ages, including Europe’s highest and fastest vertical accelerator, said a statement.
A Ferrari-themed hotel will also be built inside PortAventura, which will feature a five-star establishment with 250 rooms, restaurants and a driving simulator.
The 100 million euros ($139 million) project will officially open in 2016, it said.
Andrea C Bonomi, senior partner Investindustrial, said: “PortAventura is one of the leaders in Europe’s tourism sector, while Ferrari is an iconic company that represents the very best of Made in Italy. The synergy between the two groups creates a powerful combination that means we can offer clients of both brands a unique experience.
“This partnership has been made possible by Investindustrial’s ongoing investment plan and the talents of the Italian management team brought in from Gardaland.”
Andrea Perrone, CEO of Ferrari Brand, the Ferrari subsidiary company that manages the Prancing Horse’s brand-related activities, added: “After the success of Ferrari World in Abu Dhabi, we received many, many requests to develop new amusement parks. We carefully sifted through the various proposals and decided to accept Investindustrial’s because it is a very solid plan developed by competent people that will bring the magic of Ferrari to Spain, a nation where we have many supporters and enthusiasts, and to which large numbers of tourists flock each year.” - TradeArabia News Service