Tuesday 17 October 2017
 
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Albwardy Investment-owned Desert Palm rebrands

DUBAI, 8 days ago

Desert Palm, a luxury boutique hotel in Dubai which was owned by Albwardy Investment, is being rebranded as Desert Palm Dubai and will be independantly operated.

Since opening its doors in 2008, Desert Palm has been Dubai’s little oasis of calm on the edge of the city.

The 160-acre private estate was formally opened by HRH Princess Haya Bint Al Hussein, wife of HH Sheikh Mohammed Bin Rashid Al Maktoum.

Originally created as a haven for owner Ali Albwardy’s personal enjoyment of polo, Desert Palm Dubai is set in the graceful, serene, manicured surrounds as a private polo estate. The retreat boasts four polo fields, a riding school and stabling facilities for over 300 horses.

As part of Albwardy LLC’s portfolio, Desert Palm Dubai has become a firmly established retreat, spa and fitness destination within the UAE community and stylish society.

James Reeves, general manager said: “The future of luxury hospitality will be to celebrate guest’s individuality, imagination and to redefine the code of unpretentious service. Our retreat focuses on continuously improving services using the ease of technology for in-house guests, enabling them to book experiences around the city from the privacy of their suites and villas, or simply reserving dinner at Rare to booking a spa treatment."

"Although we recognise that technology should not be seen as a ‘replacement’ for guest services, rather we believe it should enhance it. At Desert Palm Dubai, we focus on you so you can decide when you want something and how you want it as opposed to your stay being defined by breakfast, lunch, dinner," Reeves said.

The hotel focuses on the elements that makes the guest’s experience truly private - from the surrounding appeal of a boutique property to the sense of intimacy in certain spaces. "It is always important to keep some things classic and personal,” he said.

Situated as an oasis opposite the new Dubai Safari Park, which is slated to open later this year, and near IMG Worlds of Adventure, Desert Palm Dubai features 38 guest suites and villas, an infinity swimming pool, organic-specialised treatments at Lime spa, Rare as the fine dining restaurant that masters Argentine-style Grill, a relaxed poolside brasserie, the chic lounge Red bar or the outdoor Polo bar.

Desert Palm Dubai is an elegant, equestrian-themed boutique hotel and basks in the lush landscape to provide a refreshing, avant-garde contrast to the conventional flamboyance of the city’s sky-scraping image. The hotel’s culture is providing guests with everything they need for a relaxing and timeless experience from the fast-paced business hub’s lifestyle.

Taking cues from its rebranding celebration, guests will receive beautiful benefits when reserving directly from their new website on www.desertpalm.ae/en.- TradeArabia News Service
 




Tags: Palm | Dubai | Desert | rebrand |

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