Officials at the awards ceremony
Mercedes-Benz Cars wins big at Mena Digital Awards
DUBAI, 19 days ago
Mercedes-Benz Cars Middle East has demonstrated its continued leadership in the digital marketing sphere by picking up three awards at the recent annual Mena Digital Awards, which was held in Dubai, UAE.
The brand was recognised for ‘Best Facebook App’ (Gold Award), ‘Best Use of Digital’ (Gold Award) and ‘Best Use of Social Media’ (Bronze Award), said a statement from the company.
The region’s foremost digital advocates gathered to attend the fourth edition of the awards event to honour the region’s finest digital talent and highlight the year’s best efforts and innovations, it said.
The award ceremony followed the successful conclusion of the sixth Digital Media Forum (DMF) held earlier that day, it added.
A Gold Award for ‘Best Facebook App’ was presented to the premium car manufacturer as it broke new ground as the first automotive brand globally to launch a Facebook Messenger Chatbot – allowing it to provide a unique real-time customer service experience with quick and easy access to information through question and answer over Messenger.
This ground-breaking feature provided additional insights into customer needs, enabling the delivery of highly targeted and relevant curated information to its wide base of followers.
A second Gold Award for ‘Best use of Digital’ and Bronze for ‘Best use of Social media – medium budget’ were also presented.
The digital work was recognised for being the first automotive brand in the Middle East to engage customers through enhanced lead ads such as thumb stopping creatives, immersive images and targeted ads based on audience interest – creating an individualised customer experience.
With the added support of the Messenger Bot, instant communication with customers spurred interest and assisted in generating a 700 per cent increase in the number of test drives booked in 2016.
Lennart Mueller-Teut, head of marketing and communications at Mercedes-Benz Cars Middle East, said: “We are honoured to be recognised for our digital efforts. Mercedes-Benz is dedicated to creating a one-of-a-kind digital experience for our audiences.”
“The awards bear testimony to our determination to transcend the boundaries of conventionality by implementing innovative digital initiatives,” he said.
“The awards are an inspiring platform that spur creativity and encourage competition in the digital world. Our company is pleased to be part of this effort to recognise the region’s foremost talent and reward excellence,” he concluded. – TradeArabia News Service